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Doug Henschen on Analytics, Big Data & Smart Apps

Category Archives: direct marketing

Oracle Data Cloud Powers Pinterest, Goes Mobile

Oracle partners with Pinterest on ad measurement, adds Crosswise for cross-device tracking. Here’s why CMO spend trumps tech synergies – for now. Oracle’s ambitions for the Oracle Data Cloud extend … Continue reading

June 9, 2016 · Leave a comment

Oracle Open World 2015: Three Important Cloud Services

Oracle Open World 2015 announcements included three data-related standouts: Oracle Cloud Platform For Big Data, Oracle Data Visualization Cloud Service, and Oracle Data Cloud. Here’s a deeper dive on what … Continue reading

November 2, 2015 · Leave a comment